September 19, 2018 / Media Mention

Porter Wright highlighted in JD Supra feature: 5 great law firm videos you wish belonged to your firm

JD Supra

Porter Wright's video documenting firm's 2017 Pelotonia experience was featured in the JD Supra article, "5 great law firm videos you wish belonged to your firm." 

From Lauren Orsini, reporting for JD Supra

In order to be successful, a law firm video doesn’t need to have a narrow focus. In a video series that shows its firm members getting active for a good cause, Porter Wright bucks tradition and ends up being just as eye-catching as the most essential legal tutorial. It’s an example of how to effectively promote a law firm’s brand while humanizing its lawyers.

Porter Wright’s community series shows what its lawyers are like outside of the courtroom. In that way, it conveys them as likable human beings who are more than just their job titles. By indicating the good causes that the firm and its people care for, it shows (instead of tells) just how willing they are to take action for causes they believe in, and by extension, the viewer can presume, for causes their clients care about, too. In this way, it humanizes, brands, and demonstrates community service all at once.