September 18, 2013 / Media Mention

Hall interviewed for Columbus CEO article about social media use by law firms

Brian Hall, a partner in Porter Wright's Labor and Employment Department, was recently interviewed and photographed for and quoted in the article "Digital marketing" published in the October 2013 issue of Columbus CEO. The article is the lead story in the issue's "Columbus Legal Guide" special section. Hall discusses how Porter Wright has thoughtfully approached social media use as a firm and by its individual attorneys.

From Columbus CEO, Lisa Hooker reporting:
"We started the Employment Law Report blog about five years ago. After a while, other areas of the firm saw that we were getting good results. That led the firm to develop a unifying document we call the Interactive Media Policy. It guides us on using social media as marketing opportunities and how we can provide value on those sites," says attorney Brian Hall, a partner at Porter Wright Morris & Arthur and editor of the employment blog.

... "We're educating and demonstrating our legal knowledge, but if someone sees our name as a result, then it's great advertising, too. I'm aware of legal journals that monitor my posts, and I may get a call from the asking for more information. It's another opportunity to get our name out there," Hall says.