August 17, 2012 / Media Mention

Business First features Hultsch in EU privacy article

Christina Hultsch, an attorney in Porter Wright's Intellectual Property practice group, was featured in a Columbus Business First article titled, "Stricter data protection in Europe has ramifications for U.S. companies" regarding current internet privacy rules and restrictions in the European Union.

From Business First, Andrea Tortora reporting: 
"'Essentially, Internet sales and anything related to online behavioral advertising will be under the ... scope of the regulation,' said Christina Hultsch, an attorney at Porter Wright Morris & Arthur LLP in Columbus. 'This is a business concern that needs to be taken into consideration. There is a lot of uncertainty about what it entails.'

... Hultsch said Europe is on track for a two-year implementation stage for the new system.

'Right now, the way the regulation reads is that if a company has any Web presence and targeted sales that are in any languages of the EU member states, they fall within the jurisdiction of this law,' she said."