October 3, 2011 / Law Alert

Act Now to Prevent Use of Your Trademark With a .XXX Domain Name

A new top level domain—.xxx—will soon be available for use by adult entertainment providers who desire a domain address ending in .xxx (in lieu of, or in addition to, a .com or other top level domain).

In order to address concerns from trademark owners not in the adult entertainment industry, a sunrise reservation period has been established to enable trademark owners to reserve or “block” .xxx domain names that correspond to their registered trademarks. The period for trademark owners to reserve such domain names runs through October 28, 2011.

Blocking the use of .xxx domain names that correspond to registered trademarks will help prevent third-parties from exploiting these trademarks in connection with adult themed entertainment and will help to avoid costly future domain name disputes.

Read the full law alert: Act now to prevent use of your trademark with a .XXX domain name